DPLAY - DISCOVERY CHANNEL ONDEMAND
DISCOVERY CHANNEL IS ONE OF THE MOST REVERED CONTENT CREATORS IN THE WORLD.
W&B WERE APPROACHED TO CONCEPTUALISE THE FUTURE OF DISCOVERY IN THE ONLINE ONDEMAND WORLD.
DPLAYER WAS BORN. FROM PAPER SKETCHES TO BLUEPRINT DOCUMENTATION.
DPLAYER IS NOW ALIVE ACROSS EUROPE & REACHING AN AUDIENCE OF MILLIONS DAILY.
SERVICES
PRODUCT STRATEGY
User experience design
CONTENT STRATEGY
FROM PAPER TO PIXEL...
W&B led the vision and product design for DPlay. From the whiteboard to the wireframes. We developed a content strategy, taxonomy and ultimately the user experience for this global experience. Super simple UI. Fast to the content mantra. More of what you love. We structured everything off a simple shortcut menu and even simpler search, enabling Discovery Fans to have multiple routes to find what they love. Large image banks bring to life the incredible promotional and show stills. Teaser videos, simple A-Z, large imagery, neutral branding, all come together to make the experience feel filmic yet light.
SIMPLICITY
The simplicity of the brand deserved a simple light interface. The logo would be used as both a watermark and a navigational tool. Typorgraphy and livery are bold and clear.