
Digicel Play Campaign
Digicel Campaign
Template Press/Digital Assets
Creative Direction - Clare McDonald
Digital - Pete Sahota

Campaign Creative
Campaign creative for America's Next Top Model.
Concept art work and creative W&B.
Creative Director - Clare McDonald

Branding - Dee Hutchinson
Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

NOW TV
Watch instantly on over 60 devices
Creative Director UX/UI - Pete Sahota
Design - Christian Moehring

Creating the vision and taxonomy for Discovery Channel in the digital and on demand space.
Creative Direction - Clare McDonald
UX Design - Clare McDonald / Richard Chong / Vijay Logan

Sky+ HD EPG
Creative Direction - Pete Sahota
Design - Al Bremner

Sky1 Glee Campaign
ECD - Clare McDonald
On Air Creative - Kenny Reynolds
Off Air Creative Direction - Chris Ringsell

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Future Interfaces
An alternative TV Guide / Broadcast System and digital language
Creative Direction - Clare McDonald
Design - Steve Emery
W&B
What we do :)

Sky Living Brand
Sky Living Brand
New brand for the bold woman, needed a bold and sexy brand.
Executive Creative Direction - Clare McDonald
Creative - Kenny Reynolds
Director - Trudy Bellinger

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

MiMedia
Building a brand for a new kind of music experience.
Creative Direction - Clare McDonald
Design - Molli
User Experience - Pete Sahota

Sky Broadcast Signage
Re brand across Sky of all on air graphics and typography for assets across folio on and off device.
Creative Direction - Clare McDonald
Design - Steve Emery / Daniel Lambert

User Experience
Wireframes/ W&B

Sky News Digital
Huge project of work to bring SkyNews to life across devices.
Executive Creative Direction - Clare McDonald
Design Direction - Joel Newman

Loop Vision / Taxonomy
A new Loop News service in the Caribbean serving over 1m users across all devices.
Executive Creative Direction - Clare McDonald
Design - Luke Allen

Future Interfaces
W&B regularly work on interfaces across devices that aim to break rules and make navigation enjoyable and simple.
Creative Direction - Clare McDonald
Design - Steve Emery

Dplay
Dplay on devices.
Creative Direction / Vision - Clare McDonald
User Experience Design - Richard Chong / Vijay Logan

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

W&B Branding
Bold branding for W&B
Creative Direction - Clare McDonald
Design - Daniel Lambert

B.old
Branding for a new TV Drama
Creative Direction - Clare McDonald
Design - Vijay Logan

Glee Digital
Digital Assets for Glee across devices
Creative Direction - Clare McDonald
Design - Chika Mokwe

Digicel Play
Off Air Key Artwork for Digicel Play campaign - NBA / Entertainment
Creative Direction - Clare McDonald


Sky Movies Rebrand
Sky Movies Rebrand across all media
Executive Creative Direction - Clare McDonald
On Air - Craig Marsh
Digital - Richard Ogley
Off Air - Chris Ringsell

How to Use
How to Use Video Guides for Digicel Play
Creative Direction - Clare McDonald
Production - Remy

W&B Art
W&B commissions artwork from global artists quarterly to bring to life our vision of living a wonderful life and delivering brilliant work.
Illustration - W&B by Taj Francis


Britain and Ireland's Next Top Model
Launch Campaign Creative
Executive Creative Direction - Clare McDonald
Creative - Kenny Reynolds
Director - Trudy Bellinger

Sky News Digital
Executive Creative Direction - Clare McDonald
Design Direction. UX - Joel Newman

It all starts on paper....
W&B

Launch Campaign
Launch Campaign concept for RCA Records
Creative Direction/ Design - Clare McDonald

W&B

Dplay
Keeping design elements simple for the interface
Creative Direction /Vision - Clare McDonald
Design - Vijay

Loop News
Executive Creative Direction / Vision . - Clare McDonald
Design - Luke Allen

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Sky On Air Branding
Executive Creative Direction - Clare McDonald
Design - Steve Emery / Daniel Lambert

Sky News Interactive
Creative Direction - Clare McDonald
UX Design - Joel Newman
Design Director - Richard Ogley

W&B

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert


Sky Movies Channel Branding
Sky Movies Identity Across Devices
Executive Creative Direction - Clare McDonald
Creative Direction - Craig Marsh

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota



Mega Bolt Speed
Campaign for the one and only Usain Bolt / Digicel.
MegaBolt Speed Internet.
Executive Creative Direction / Creative - Clare McDonald
Design - Pete Sahota

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Britain and Irelands Next Top Model
The same team hit up the creative for the next series of BINTM.
Executive Creative Director - Clare McDonald
Creative - Chika Mokwe
Director - Trudy Bellinger

Sony
Brand concept and broadcast design for Dixon Baxi / Sony.
Creative Direction - Clare McDonald
Design - Clare McDonald / Daniel Lambert

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Digicel Play OutDoor
The Home of Incredible TV Campaign
4 Outdoor Treatments
Executive Creative Director - Clare McDonald
Design - Gray Smith

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Digicel Play OutDoor Campaign
The Home of Incredible TV Campaign
4 Outdoor Treatments
Executive Creative Director - Clare McDonald
Design - Gray Smith

NOW TV
Creative Direction - Pete Sahota
Design - Anneke Glasius
Digital - Teak-Mui Tse

NOW TV
Creative Direction - Pete Sahota
Design - Anneke Glasius
Digital - Teak-Mui Tse

EPG 2 Platform
Creative Direction - Pete Sahota
Design - Steve Emery
Digital - Steve Emery

NOW TV
Creative Direction - Pete Sahota
Digital - UX Team

DPlay
Dplay Interface Design
Executive Creative Director - Clare McDonald
User Experience - Richard Chong / Vijay Logan


Sky Go
Creative Direction - Pete Sahota
Design - Al Bremner


Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Digicel Entertainment Campaign
The Home of Incredible TV Campaign
4 Outdoor Treatments
Executive Creative Director - Clare McDonald
Design - Gray Smith

Digicel OutDoor Campaign
The Home of Incredible TV Campaign
4 Outdoor Treatments
Executive Creative Director - Clare McDonald
Design - Gray Smith

Sky Whole Home - Experience
Creative Direction - Pete Sahota
Design - Pete Sahota
Digital - Pete Sahota

NOW TV
Creative Direction - Pete Sahota
Digital - UX Team

Sky Whole Home - Experience
Creative Direction - Pete Sahota
Design - Pete Sahota
Digital - Pete Sahota

Sky+ iPad App
Creative Direction - Pete Sahota
Design - Al Bremner

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota


Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota


Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota



Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

Sky IPTV
Creative Direction - Pete Sahota
Design - Steve Emery
Digital - Steve Emery

Sky IPTV
Creative Direction - Pete Sahota
Design - Steve Emery
Digital - Steve Emery

Sky IPTV
Creative Direction - Pete Sahota
Design - Steve Emery
Digital - Steve Emery



Mad Dogs Campaign - Sky 1
Executive Creative Direction - Clare McDonald
Creative / CD - Rafaela Perera
Director - David LaChapelle
Off Air - Steve Shannon / B&S



Mad Dogs Campaign - Sky 1
Executive Creative Direction - Clare McDonald
Creative / CD - Rafaela Perera
Director - David LaChapelle
Off Air - Steve Shannon / B&S

Mad Dogs Campaign - Sky 1
Executive Creative Direction - Clare McDonald
Creative / CD - Rafaela Perera
Director - David LaChapelle
Off Air - Steve Shannon / B&S

LEFTY - Branding for Lefty Music
New brand for a new artist and songwriter.
Creative Direction - Clare McDonald
Design - Joe Baglow

Sky Digital Folio
Executive Creative Direction - Clare McDonald
Design Direction - Richard Ogley / Kathy Kavan

Dplay
Dplay Explorations / Interface
Executive Creative Direction - Clare McDonald
User Experience - Richard Chong / Vijay Logan

Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

W&B
It all starts on paper...

Digicel
Mega Bolt Fibre / Cross Channel Creative
Executive Creative Direction - Clare McDonald
Design - Gray Smith







Sky Arts Gallery
Executive Creative Director - Clare McDonald
Creative / Design - Daniel Lambert
Design Director - Chris Ringsell
Photographer - Rankin

Sky Arts Gallery
Executive Creative Director - Clare McDonald
Creative / Design - Daniel Lambert
Design Director - Chris Ringsell
Photographer - Rankin

O Music Brand
Creative Direction - Clare McDonald
Design / Art Direction - Daniel Lambert


Building a brand for a new kind of life coach. One who kicks ass and is structured to support entrepreneurs and the nomadic.
Creative Direction - Clare McDonald
Design - Vijay
Digital - Pete Sahota

O Music
Creative Direction - Clare McDonald
Design/Art Direction - Daniel Lambert

Yourvine Branding
Creative Direction - Clare McDonald
Design/Art Direction - Daniel Lambert

O Music Branding
Creative Direction - Clare McDonald
Design/Art Direction - Daniel Lambert

Sky Arts Gallery
Executive Creative Director - Clare McDonald
Designer - Daniel Lambert

Sky Arts Gallery
Executive Creative Director - Clare McDonald
Designer - Daniel Lambert

Series of Animated Magazine Covers
Creative Direction & Illustration - Clare McDonald


























































































































