it's time to play
DIGICEL PLAY IS AN OTT/STB service providing premium content across the caribbean and pacific.
W&B were asked to create a premium TTL campaign to launch the EXPERIENCE ACROSS region.
OUR RESPONSE WAS SIMPLE -
marry THE TALENT WITH THE BRAND. TAKE OWNERSHIP OF "TV" in it's entirety.
be the only choice.
be the "THE Home of incredible TV"
using the brand COLOURS and creating a strong and RECOGNISABLE LOCK UP, we brought all of the talent home to digicel! from kingston to port of spain...
sTRIKING COMPOSITIONS. SIMPLE STATEMENTS. STAND OUT BILLBOARDS, cinematic edits...
all came together to create a sea of red and pink, and clear ownership of film, TV, premium entertainment & talent.
services
campaign creative
copywriting
print
tv hero spots 30, 60
feature spots 10, 20
radio
digital strategy
press
in store
CONTENT TEMPLATES
Bold and simple templates were created to push features, range and utilities.
Talent was used on all materials to land the messages. Multiple off air layouts were created to ensure a RED take over across the islands. There would be no escape from the red purple gradient.
LYON IS BACK
To let the audience know that DigicelPlay are fans too, we used HD imagery to illustrate the closeness to the talent, and a bold template to show confidence. Less was more.
Title. TX date. Bold Compositions. Minimal detail.
ONLINE HOW TO USE VIDEOS
We created over 20 Master Guide videos illustrating the service and it's key features. VIdeos were posted online/social and repurposed across territories and markets.
