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LOOP IS A CARIBBEAN NEWS SERVICE DELIVERING LOCALISED NEWS ACROSS 10 COUNTRIES IN THE CARIBBEAN.
W&B WERE ASKED TO REDESIGN LOOP TO INCREASE USERS, REVENUE AND FUTURE PROOF THE EXPERIENCE ACROSS DEVICES.
WE RESPONDED WITH A SIMPLIFIED, VIDEO LED NEWS EXPERIENCE THAT WORKS ACROSS THE REGION AND LANGUAGE.
LOOP CURRENTLY HAS OVER 1M ANDROID DOWNLOADS.